Max Mara Icons

Timeless design, peerless quality, effortless elegance - the instantly recognisable attributes that set Max Mara Icons apart are the very same that guarantee their place as essentials in every stylish wardrobe…now and forever.
Model in Max Mara 101801 long icon coat in camel colour, paired with dark glasses and hat.

101801 ICON COAT

An icon. A highly modern design proud of its past. The Max Mara 101801 coat is a globally-renowned symbol of Italian expertise and elegance.

Model with Max Mara long Teddy Bear icon coat in camel colour, in a bustling urban environment.

TEDDY BEAR ICON COAT

The Teddy Bear Coat is the perfect combination of glamour and playfulness. Warm like a hug, the Teddy Bear coat is loved by models, celebrities and more: it’s given rise to true Teddymania.

Model with Max Mara wide-fit Ludmilla icon coat in camel colour, in an evening setting.

LUDMILLA ICON COAT

In pure cashmere, the Ludmilla represents a laid-back attitude and attention to detail. A coat that conveys the idea of understated luxury.

Model in Max Mara Manuela icon coat in camel colour, tied at the waist in an elegant and dynamic city style.

MANUELA ICON COAT

An iconic, timeless coat with perfect proportions. In luxurious pure camel hair, Manuela represents the essence of quality and the Max Mara philosophy.